Free guide
The professional-firm website checklist
Twenty practical checks you can run on your own site in about half an hour. Print it or save it as a PDF.
Structure & content
- Each core service has its own page
- Home page says who you help within the first screen
- Specialisms are visible in the navigation
- Team page shows names, roles and qualifications
- Every page has one clear next step
Technical SEO
- Every page has a unique title and description
- Each page has a single H1 heading
- Canonical tags point to the page itself
- An XML sitemap exists and is referenced in robots.txt
- Content is visible without JavaScript
Speed, mobile & accessibility
- Pages load quickly on a phone connection
- Text is readable without zooming
- Buttons and links are easy to tap
- Images have meaningful alt text
- Colour contrast is sufficient
Trust & compliance
- Regulatory status and reference numbers are easy to find
- Complaints information is published where required
- Testimonials have documented client consent
- Enquiry forms link to a privacy notice and explain how data is used
- Cookie use is explained, and non-essential cookies are opt-in
General guidance only; not legal or regulatory advice. Ticked more than five “no”s? Get a free review.