Illustrative example
Sample website review
This is a made-up report for a fictional firm, “Example & Co Accountants”. It shows the format you'll receive — it is not a real client, and the findings are not real results.
Illustrative only. Example & Co is fictional. Your own review will reflect your actual site.
| Area | Rating | Observation |
|---|---|---|
| Mobile layout | Needs work | Navigation menu overlaps the logo on small screens; tap targets under 44px. |
| Page speed | Needs work | Uncompressed 2.4 MB header image on the home page. |
| Service structure | Needs work | All services listed on one page; no page for self assessment or VAT/MTD. |
| Titles & descriptions | Fair | Home page title is just the firm name; six pages share the same description. |
| Canonical & sitemap | Missing | No canonical tags; sitemap not found at /sitemap.xml. |
| Structured data | Missing | No Organization or AccountingService markup. |
| Enquiry form | Fair | Form works but has no privacy notice link or consent wording. |
| Professional body info | Good | Membership shown; check logo usage matches body guidance. |
Suggested priorities (illustrative)
- Split services into dedicated pages with unique titles and descriptions.
- Compress images and fix the mobile menu.
- Add canonical tags, a sitemap and relevant schema.
- Add consent wording and a privacy notice link to the enquiry form.
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